Public sources

Search conversations across social platforms, reviews, video, communities and news - all brought together in one clear brand view.

TikTok
Instagram
Facebook
LinkedIn
YouTube
Trustpilot
Reddit
Bluesky
News

The bigger picture

Public conversation. One clear picture.

Customers talk about brands everywhere - review platforms, videos, comments and online communities. BrandPulse gathers those scattered conversations into one place, then helps you understand the bigger story behind them.

What are people praising?
What keeps frustrating customers?
Which topics appear most often?
Is sentiment improving or declining?
What opportunities are hiding in the conversation?

From search to insight

Understand a brand in three simple steps.

01

Search

Enter a brand and country to find the correct brand and its relevant public conversations.

02

Analyse

BrandPulse uses AI to identify sentiment, recurring themes, praise, complaints, questions and emerging issues.

03

Explore

Find actionable insights that show what is working, what needs attention and where your brand can improve.

The brand pulse

See the signal behind the noise.

BrandPulse turns public conversations and market context into a fast, understandable overview.

Sentiment

Overall sentiment

See the balance of positive, neutral, mixed and negative conversations.

What’s working

Common praise

Discover the products, experiences and qualities customers value most.

Quality ↑
What needs work

Common complaints

Identify recurring frustrations before they become larger reputation problems.

Delivery ↓
What’s changing

Emerging themes

See which conversations are growing and what customers are beginning to care about.

Where it’s said

Source comparison

See the mix of conversation across public sources.

Direction

Sentiment over time

Track whether perception is improving, declining or remaining stable.

Every result, still visible

Insights without hiding the evidence.

BrandPulse summarises the overall conversation while keeping the original results available for exploration.

Every result keeps its source attribution and a link to the original conversation, so users can inspect the context behind the analysis.

SourceSentimentThemeRatingDateKeywordEngagement

Built for people who shape brands

Find out what deserves your attention.

Brand and marketing teams

Understand whether your messaging is landing and how people describe your brand in their own words.

Customer experience teams

Find recurring friction across service, delivery, returns, support and product experience.

Product teams

Identify requested features, unmet needs and repeated product complaints.

Strategists, researchers and agencies

Explore public perception, uncover opportunities and support recommendations with real customer conversations.

Stop checking platforms one by one.

Without BrandPulse

  • Feedback is scattered across channels
  • Important themes are easy to miss
  • Research takes hours of manual searching
  • Individual comments can distort the bigger picture
  • Insights quickly become outdated

With BrandPulse

  • Public conversations appear in one dashboard
  • Recurring themes become immediately visible
  • Results can be filtered and investigated
  • Sources and freshness remain transparent
  • Each brand becomes a shared, reusable view

Clear about the data

Know where every insight comes from.

BrandPulse clearly shows which sources were searched, when content was collected, whether a source is live, partial or historical, how many results were found and where the original content appeared.

Brand views build on collective public-source searches, then refresh with the latest available data. BrandPulse does not claim to capture every conversation on the internet.

FAQ

Common questions

What sources does BrandPulse search?

The free version searches available public conversations from YouTube, Trustpilot, Reddit, Bluesky and news sources. TikTok, Instagram, Facebook and LinkedIn are part of paid social listening. Coverage varies by source, brand and country, and the status of every source is shown in the product.

Why is country required?

Country helps BrandPulse identify the correct brand, avoid similarly named businesses and return more relevant results faster.

How does BrandPulse use AI?

BrandPulse uses AI to help identify relevant conversations, separate direct customer opinion from market context, and interpret sentiment, themes and business signals. These automated interpretations support exploration rather than replacing human judgement.

Does BrandPulse show the original content?

Yes. Users can explore the collected results and follow links back to the original sources.

Can I filter the results?

Yes. Results can be filtered by source, sentiment, theme, rating, keyword and other available signals. Date controls let you view the last 24 hours, 7 days, 30 days, 90 days or 1 year where available; dashboards use the last 30 days by default.

Does BrandPulse create one combined star rating?

No. Different platforms represent different audiences and behaviours. BrandPulse keeps source ratings distinct while analysing broader sentiment across the conversation.

What is included in the Customer Pulse?

The Customer Pulse is based on direct, opinion-bearing customer conversation within the selected date range. News, creator coverage and other market context remain visible but do not affect the score. Automated classification can improve as BrandPulse analyses the evidence.

How current are the insights?

BrandPulse is current on demand rather than continuously monitoring every brand. Each new search checks available sources for recent conversations and adds any new results to the saved brand view. This keeps collection focused and efficient - refresh a brand when you need a current pulse. Availability and timing vary by source, and the source status shows what contributed.

Does BrandPulse capture every online mention?

No. BrandPulse searches available public sources and does not claim to capture every conversation on the internet. Results depend on source access, the selected brand and country, and what each platform makes publicly available.

Is sentiment analysis always correct?

No automated interpretation is perfect. Sentiment, themes and classifications are AI-assisted signals designed to help users explore large volumes of content. Original source links remain available so users can review the context and form their own judgement.

Read the room

What are people saying about your brand?

Search a brand and country to uncover the praise, problems and opportunities shaping public perception.